Zebra Internet Services have created a range of optimisation products and campaigns designed specifically for the gaming and sci-fi industries
The science fiction marketplace has always been one of subtle power; ever-popular but never marketed with as much intent as other genres.
One of the main reasons behind this is related to the nature and personality of the typical sci-fi fan, whose interest in the genre is fuelled by information found on online gaming forums and digital communication. However, the sheer size of the sci-fi industry, specifically gaming, is not to be underestimated, and more and more game developers are looking for ways to ensure the popularity if their product in an increasingly competitive marketplace.
Based on the style of marketing that appeal to such fans, the most natural channel of increasing popularity of a game or product is via the internet. Search Engine Optimisation is an area of digital reputation management that will prove vital to the launch of any new business or product, not just for the science fiction genre.
The idea that a user will search for certain keywords in the likes of Google or Bing to lead them to a game’s reviews or information is a crucial aspect of a developers marketing portfolio, and utilising such key words and phrases can not only drive more traffic directly to the game, but also help eliminate any bad or negative reviews from the immediate organic listings.
Many commercial businesses and industries have already tapped into the notion of SEO to improve the conversion rates of their business on the web, however the gaming community have been a little further behind. Leading North East online solutions company Zebra Internet Services have created a range of optimisation products and campaigns designed specifically for the gaming and sci-fi industries, specialising in in-depth fandom research and search volumes to ensure a game’s success.
In addition to the notion of improving a listing in a search engine, Zebra have also recognised a niche way to engage with the gaming community via social media networks, and are able to provide a comprehensive campaign to help aid the success when a new product launches or an existing game falls into the eyes of the media.