GSP, has revolutionised the way food manufacturers deliver their goods, offering both time and cost-saving benefits to businesses.
When one of your customers enters a store or supermarket, and sees an array of goods on display, the packaging of a product plays a significant role in their purchase decision. Contrary to the idiom “Don’t judge a book by its cover”, human beings are easily swayed by visuals, especially when shopping for food or beverages.
According to research undertaken by the University of Miami and California Institute of Technology, shoppers will subconsciously show preference towards products that look fresher, and have attractive packaging. Packaging that shows environmental consideration is also more favoured, such as products that utilise vacuum packaging.
Food manufacturers are frequently under pressure from the government to comply with an array of standards when it comes to the delivery of their foods, and speed and efficiency of getting a fresh product to the shelves is paramount.
Flow wrap packaging, developed by Italian engineers GSP, has revolutionised the way food manufacturers deliver their goods, offering both time and cost-saving benefits to businesses. Using automatic sealer techniques and state-of-the-art Italian craftsmanship, products can be processed, wrapped and on-route to store in next to no time, increasing the likelihood of purchase by the end consumer.